Heard about green marketing?

 



Kabir: Hi Ramesh. I have to discuss an important matter with you. Could you please help me?


Ramesh: Of course Kabir. What is it? 


Kabir: I plan to begin an independent business concern of my own. But being an ecologically sensitive person myself, I wish to showcase my environmental concerns in my work too. Could you please advise me on how to do so?


Ramesh: Simple! You can follow the concept of “Green Marketing.”


Kabir: What is “Green Marketing?” 


Ramesh: Green marketing is the marketing of products that are mostly not harmful to the environment. It includes many activities, like product conversion, changes to the production process, packaging changes, as well as innovations in advertising. It is also the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising


Kabir: Could you please explain further?


Ramesh: Starting with the products, it is highly advisable to stay away from products that necessitate that use of non-bio degradable substances like plastic and paper. Other alternatives can be sought out for this purpose. But if you already have a product that uses plastic, you can instigate routes to put it for sale in an environmentally friendly manner.


Kabir: And how would that be?


Ramesh: It is actually pretty simple, if you think about it for a while.  In support of my advice on limiting the use of plastic and paper, you could advertise your product and bring to the public’s attention through other mediums like the internet and television. You could choose sustainable materials in producing your products. Design products to save energy and water, and make products that are less toxic and more natural than Greener products can also be packaged in an eco-friendly manner and made to be easily recyclable 


Kabir: But wouldn’t all that you mentioned now, incur a lot of expenses and losses for my company?


Ramesh: No! In fact it works the other way around and makes Green marketing more economically viable if you use it in the right way. 


Kabir: Really? How?


Ramesh: One specific example I can give in this regard is, the use of the electronic medium to advertise your product. For example; through the internet, television and radio. In this way, you don’t have to invest in the production of a large number of paper pamphlets, billboards and many other similar means of advertising. Hence you are not polluting the earth even further and yet the same time, you will achieve the objective of spreading awareness regarding your product. 


Kabir: Wow! I really never knew much about what you had told so far. But I vow to follow Green Marketing, from now on, as this is an easy step that could perhaps save our world from the ultimate destruction that it seems to be heading to now. 



Yasir Sulaiman




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